Using Twitter for Sales is Like Fishing

Lately I wake up in the morning and head downstairs to workout on my Concept 2 rowing machine. I turn on the TV, fire up my iPod and start rowing. For visual entertainment, I’ve been watching fishing shows on Versus. These shows follow a predictable pattern. Fishing expert decked out in more logos than a [...]

Social Media Meets Event Marketing Face to Face

Thanks to Jim Bocci, I had the opportunity to make a pitch to the University of Oregon Continuing Education Workshop on Marketing Event Management at the new Uof O facility in Portland. It’s a magnificent new space in the White Stag building. Leed certified and lovingly renovated, a real place to be. Here’s the pitch. [...]

Collaboration for Sales & Marketing: Why Can’t We Get Along

This morning I got up at way dark thirty to talk to the PDX Sales Leadership Forum about slicing through the tension between sales and marketing with collaboration initiatives, tools and an on-going commitment to develop sales and marketing processes that work together. The PDX Sales Leadership Forum is a group of senior sales executives [...]

Who says brands don’t belong on Twitter?

Mashable has 40 examples of how a mindful approach to Twitter can build brands and rapport with customers and prospects. These companies are using Twitter for news updates, customer service, promotions and for gaining insights directly from customers.

whitehouse.gov – the real transition

New day, new administration and a powerful new Web presence at whitehouse.gov. All the hallmarks of team Obama’s innate sense of how the Web works. Clean graphics, fast track development, community involvement and delivered in the nick of time. Change has come to America and it feels just right.

Queue Up Your Tweets with Twuffer

Twuffer is a fantastic tool for scheduling your tweets.  It was developed by Grady Britton in Portland.  It’s perfect for communication plans that require consistent and frequent pithy updates. You can queue up your twitter messages and send them on a schedule you define. It’s easy.

Whostalkin.com – Everything in the right place

Thanks to Dylan Boyd at eROI for the tweet pointing to Whostalkin.com. Think of Whostalkin.com as the uber-search engine and one stop location for monitoring conversations, concerns, topics and media coming from social media sites. One search delivers blog posts, news, tweets, images, video, forum comments and tag posts relevant to your search terms. I’ve [...]

Air Force Rules of Engagement…for Blogs That Is

Here’s a crisp flowchart for responding to blog posts. Courtesy of the Air Force Emerging Technology Team and brought to my attention by Daniela Barbosa via Twitter. You should follow her too. @danielabarbosa.

Panels.net Contextual Relevant and Promising

I reconnected with Craig and Eric Barnes last week and they brought me up to date on their new venture, Panel Networks. Panels are contextual information blocks that can be integrated into blogs and other web pages. Right now Panels are in beta but you can see them in action on the EROI Days blog. [...]

Twitter Toolbox

When I think of Twitter and marketing, I think of news releases with no more than 140 characters. Little releaselettes of headlines, updates, insights and happenings. There are some nice tools for sorting the Twitter signal to noise ratio. Tweetscan and search.twitter.com- Google for Twitter Twitterholic – Looking for influencers? You’ll find them here in [...]